A Vidsell permite que profissionais de vendas criem vídeos personalizados que ajudam a agendar mais reuniões, fechar negócios, conectar-se com seus clientes potenciais e impulsionar a receita, tudo isso com o auxílio de inteligência artificial.
Vidsell enables sales professionals to create personalized videos that help schedule more meetings, close deals, connect with their prospects, and drive revenue, all powered by AI.
Desafio
O objetivo era projetar a plataforma do zero, combinando tecnologia avançada de IA com uma experiência de usuário clara, intuitiva e acessível.
O principal desafio foi traduzir um processo tecnicamente complexo, a criação automatizada de vídeos, em um fluxo de trabalho simples e guiado que usuários de todos os níveis pudessem entender e confiar.
Challenge
The goal was to design the platform from scratch, combining advanced AI technology with a clear, intuitive, and accessible user experience.
The main challenge was translating a technically complex process, automated video creation, into a simple and guided workflow that users of all levels could understand and trust.
The goal was to design the platform from scratch, combining advanced AI technology with a clear, intuitive, and accessible user experience.
The main challenge was translating a technically complex process, automated video creation, into a simple and guided workflow that users of all levels could understand and trust.
Processo de Design
A abordagem de design foi focada na clareza, consistência e acessibilidade em todo o produto.
Arquitetura da Informação: o fluxo de criação de vídeos foi organizado em etapas curtas e lógicas para reduzir a carga cognitiva.
Sistema de Design: componentes escaláveis e reutilizáveis foram criados para manter a coerência visual e dar suporte ao desenvolvimento futuro.
Acessibilidade: contraste de cores adequado, hierarquia clara e navegação intuitiva seguiram as melhores práticas do WCAG.
Design da Interface do Usuário: um equilíbrio entre tons neutros e detalhes vibrantes transmitiu tecnologia e confiabilidade, mantendo o foco no conteúdo do vídeo.
Design Process
The design approach focused on clarity, consistency, and accessibility throughout the product.
Information Architecture: the video creation flow was organized into short, logical steps to reduce cognitive load.
Design System: scalable and reusable components were created to maintain visual coherence and support future development.
Accessibility: proper color contrast, clear hierarchy, and intuitive navigation followed WCAG best practices.
UI Design: a balance of neutral tones and vibrant accents conveyed technology and reliability while keeping the focus on video content.
The design approach focused on clarity, consistency, and accessibility throughout the product.
Information Architecture: the video creation flow was organized into short, logical steps to reduce cognitive load.
Design System: scalable and reusable components were created to maintain visual coherence and support future development.
Accessibility: proper color contrast, clear hierarchy, and intuitive navigation followed WCAG best practices.
UI Design: a balance of neutral tones and vibrant accents conveyed technology and reliability while keeping the focus on video content.
Resultado
A plataforma final oferece uma experiência contemporânea e integrada, guiando os usuários naturalmente pelo processo de geração de vídeos personalizados com tecnologia de IA.
O equilíbrio entre clareza visual e funcionalidade reforça a missão da Vidsell: transformar a comunicação de vendas por meio da personalização centrada no ser humano e orientada por dados.
Result
The final platform offers a contemporary and integrated experience, guiding users naturally through the process of generating personalized videos powered by AI.
The balance between visual clarity and functionality reinforces Vidsell's mission: to transform sales communication through human-centered, data-driven personalization.
The final platform offers a contemporary and integrated experience, guiding users naturally through the process of generating personalized videos powered by AI.
The balance between visual clarity and functionality reinforces Vidsell's mission: to transform sales communication through human-centered, data-driven personalization.