Movida Rent a Car — Redesign for a Clearer and Engaging Experience
Enhancing customer understanding, engagement, and reward usability.
Enhancing customer understanding, engagement, and reward usability.
Overview
Movida, one of the largest car rental companies in Brazil, contacted us to improve the logged-in area of its Loyalty Program.
The goal was to simplify the way users understand and interact with their loyalty benefits, encouraging them to keep renting with Movida and to make the most of their points and partner offers.
The goal was to simplify the way users understand and interact with their loyalty benefits, encouraging them to keep renting with Movida and to make the most of their points and partner offers.
The Challenge
Despite having a strong loyalty system, users found it difficult to visualize their benefits, understand their available rewards, and redeem points efficiently.
The experience lacked a clear connection between earning, using, and growing their points — which reduced engagement and perceived value.
The experience lacked a clear connection between earning, using, and growing their points — which reduced engagement and perceived value.
Our Approach
Using Movida’s official Design System, we redesigned the loyalty area with a focus on:
• Clarity: showing at a glance the user’s level, points, and available rewards.
• Engagement: encouraging continued use with visible progress and clear calls to action.
• Usability: reducing cognitive load and making redemption steps seamless.
• Integration: connecting the loyalty experience with the checkout flow and partner ecosystem.
Key UX/UI Solutions
1. Dashboard for Clarity
• A new loyalty dashboard that highlights:
• Current tier and accumulated points;
• Available benefits and how to reach the next level;
• Personalized suggestions to use points.
2. Transparent Checkout Integration
• When making a reservation, users can see in real time how their points affect the total price.
• This encourages active use of rewards and reinforces the sense of value in staying loyal to Movida.
• This encourages active use of rewards and reinforces the sense of value in staying loyal to Movida.
3. Partnership and Cashback Visibility
• The redesign also showcases partner offers and cashback opportunities in a more accessible way, motivating customers to explore more options within the ecosystem.
Visual Consistency
All interfaces were designed within Movida’s Design System, ensuring alignment with the brand’s color palette, typography, and accessibility standards.
Results
• Clearer perception of loyalty benefits.
• Higher engagement in logged-in sessions.
• Simplified reward usage during checkout.
• Stronger sense of value for frequent customers.
Deliverables
• UX Research & Information Architecture
• Wireframes & Interactive Prototypes
• High-Fidelity UI (Desktop + Responsive Views)
• Motion walkthrough for internal presentation
Tools
Figma · Adobe Suite · Movida Design System
Client: Movida Rent a Car
Year: 2025
Year: 2025
We’re open to new projects!
Let’s team up and make something great.
Let’s team up and make something great.
Email: juliana@moringa.ppg.br or rogerbif@gmail.com
WhatsApp : +5516991877216 or +5548988730952